My name is Danielle. In order to understand who I am, you will need to know where I have been. You might want to get comfy, grab a cup of tea. This is gonna take a while...
I have been involved in the floral world for the past 11 years. After a little persistence from my dear ol' dad, my Aunt hired me as a assistant to her at a tiny flower shop in our town. That is when my love for all things floral began! Mind you, looking back at old photographs, I didn't come by it as naturally as many would have thought. It all started from very humble beginnings. I started out in the trenches. Scrubbing slime off of buckets, filling an absurd amount of water picks and the bows - Dear god, the bows. I can distinctly remember the first time I had ever seen a blue and purple Imperial Orchid. I thought it was something magical. I remember being completely oblivious that roses in fact come in an abundance of shades and textures. Not just red, white and yellow. Some men I come in contact with still aren't aware of that either ;)
After a few years of working here and getting to know the ropes of the industry my Aunt decided it was time to expand. She took the courageous move of perusing her dream and opening her own Flower Shop. This was where I started to blossom. She allowed me the creative freedom to explore my talents, even when I had no idea what I was doing. She had faith in me that I would figure it out. Most times, I did. With a passionate interest of contemporary design I would spend countless hours researching florists on the internet, I would read any floral book I could get my hands on, and spend what felt like half of my income on bridal magazines. This is when my lifelong passion for all things floral started to manifest.
Throughout my career I have been fortunate to work with the best of the best. My co-workers have been my greatest educators. I accredit much of my success to them, as well as some of the best laughs I have ever had (Julie, Marion, Alisa... I am looking at you). I have a thirst for knowledge when it comes to this industry (Just my luck, couldn't it have been Medicine... Law?). Never the less, I always wanted to know more. Do more. Associate with the best. Learn. Learn. Learn.
Later in my career I was afforded the opportunity to work at, in my opinion, one of the most successful shops in downtown Halifax. This was much more than a 'job' to me. This was the epitome of a floral education. This was the kind of experience money can't buy. I had many unforgettable experiences during my time here. I was mentioned countless times in Canadian Florist Magazine, I had my work featured weekly on CTV Morning Live, I was featured alongside our team in a text book that was used to teach Floral Design across North America, We did an annual Holiday set up at the Lieutenant Governor’s House, I assisted in shows in front of literally hundreds of people (I still have the DVD!), I even preformed (albeit brief) demonstration at Hofland, the biggest Floral distributors in Canada. I have designed for Royalty, Celebrities and everyone in between... I could go on, and on.
All of this has brought me to whom and where I am today.
July 22nd, 2012 my Fiancé James and I welcomed the birth of our very first daughter, Bella. As any parents can attest to, this was a game changer. For us, she is it. She is everything. There is so much that we want to teach her, help her learn. We want to build a legacy for her. This doesn’t mean I want her to choose a career in Floral Design. She could be a lawyer, doctor, cashier, a esthetician, a mechanic, a professional tilt-a-whirl-operator... I really couldn't care less. The nature of the occupation is irrelevant. But there is something to be said about teaching our kids to pursue a life that they love. Whatever it may be that fulfills you, do that.
Twig and Twine was created as a supplemental business to what already exists in my life. I wanted to create the perfect marriage of my love for my family, and my love for floral with a business model that could cater to my preexisting career choice. I am very excited where these new endeavors will take me. Looking forward to doing business with you all in the future. In one way or another.
Petal pushing mom of one little • lover of all things floral